The Dar es Salaam Central Seventh-day Adventist (SDA) Church Brand Guideline is a comprehensive framework designed to ensure consistent representation of the church’s identity across all platforms. This guide reflects the values, mission, and vision of our church, emphasizing our role as a center of spiritual and social influence.
This document provides standards and recommendations on using our visual identity, ensuring all communications align with the principles of the global Seventh-day Adventist Church.
The Dar es Salaam Central SDA Church logo is central to our brand identity. It combines the globally recognized elements of the Seventh-day Adventist Church with localized features unique to our congregation.
Primary Logo: Use the full-color logo for most applications.
Monochrome Logo: Use the black-and-white version for grayscale designs or documents.
Clear Space: Maintain a minimum clear space equivalent to the height of the church’s symbol.
Minimum Size: The logo should not appear smaller than 1 inch (25.4 mm) in width.
Do not distort, rotate, or alter the proportions of the logo.
Do not add unauthorized elements to the logo.
Always use the official files provided.
Our color palette reflects our identity and mission, inspired by the official colors of the Seventh-day Adventist Church.
Deep Blue: #0A587F (RGB: 10, 88, 127 | CMYK: 95, 64, 30, 11)
Warm Orange: #ED904A (RGB: 237, 144, 74 | CMYK: 4, 51, 80, 0)
Aqua Green: #0FA5A5 (RGB: 15, 165, 165 | CMYK: 78, 13, 39, 0)
White: #FFFFFF (RGB: 255, 255, 255 | CMYK: 0, 0, 0, 0)
Use gradient transitions between primary colors for modern and engaging designs.
Lighter tints and darker shades of primary colors can enhance depth and clarity.
Typography conveys the church’s voice and tone. We use fonts that are professional, approachable, and easy to read.
Advent Sans: Used for headlines, subheadings, and key messages.
Ford Antenna Cond Family: Supports supplementary text and body content.
Use Advent Sans for all official church documents and signage.
Maintain consistent font sizes and weights for hierarchy and readability.
Avoid using unauthorized typefaces.
The Creation Grid provides a structure for all visual designs, reflecting the Seventh-day Adventist Church’s global branding system.
Six Sections for Content: Highlight the day-by-day creation narrative.
Seventh Section: Reserved for the Sabbath, symbolized with the church’s logo.
Incorporate the grid into banners, flyers, and presentations.
Use bold visuals and meaningful images to communicate effectively.
The church’s visual identity includes unique patterns inspired by our logo and mission.
Derived from the church’s logo, these shapes unify all visual elements.
Patterns symbolize growth, harmony, and spiritual connection.
Integrate patterns into digital and print materials.
Maintain proportional scaling to avoid distortion.
Motion graphics bring the brand to life through animation.
Use smooth transitions between logo elements and text.
Incorporate gradients and patterns in video overlays.
Ensure animations are reverent and align with the church’s mission.
Indoor: Use soft hues and clear typography for directional and informational signage.
Outdoor: Bold colors and large fonts to ensure visibility.
Design templates for bulletins, newsletters, and PowerPoint presentations.
Incorporate branding into social media graphics and event posters.
Entity identifiers such as ministry logos, departmental icons, and sub-brand marks must align with the overall brand identity.
Follow the Adventist Church’s global standards for entity logos.
Use consistent colors and typography.
Avoid visual clutter by maintaining simplicity.
The Dar es Salaam Central SDA Church’s brand guideline ensures consistency and professionalism in representing our identity. By adhering to these principles, we honor our mission, enhance our outreach, and inspire confidence in our community.
For further details, please visit Adventist.Design or contact the Dar es Salaam Central SDA Church Communication Department.
